Socks are socks until you walk among the hundreds of vendors at Outdoor Retailer Summer Market. With over a dozen sock vendors present, you learn quickly that in this day and age a sock is not just a sock.
FITS Socks are a new brand name to me. They have only been making their own brand for a few short years, but have been manufacturing socks for private label for numerous other big sock companies since 1902. This family owned operation realized there was a disconnect between what was available for sock wear, and what was necessary. Did I mention they are still made in the USA?
I was given a pair of FITS Socks at the Outdoor Retailer show in early August in Salt Lake City. I got to test their Ultra Light Runner No Show. These socks retail for $14.99, right on track with the well-known ‘best of the best’ sock brands. As an avid runner, I’m always looking for a better pair of socks. If it’s not my socks giving me blisters it’s my shoes, and vice versa. Needless to say, I was quite curious about this up and coming brand. Time to take FITS for a test run.
The first time I pulled on the socks they were instantly conforming to my foot with zero extra fabric. For a minute I was sure I had the wrong size sock, until I took a gander at the packaging. Ah hA! They are supposed to fit this way because of their F3 Technology.
The socks are designed with three basic parts: full contact cuff, heel lock, and dynamic toe cup. The full contact cuff keeps the sock in place on your ankle/calf. The heel lock literally locks in your heel so the sock stays in place, practically eliminating arch and heel hot spots. Best of all is the dynamic toe cup. This toe cup completely conforms to you allowing no extra material to rub around creating hot spots on the forefoot and toes. In addition, the socks are seamless. GENIUS! How many times have you had the toe seam rub a toe into an excruciating blister? These socks are your problem solver. The toe cup is connected to the rest of the sock a with special looped toe seam that is actually lighter in density than the rest of the sock. Thus, your toes can run pressure and blister free.
During the run my feet felt extremely comfortable, supported, and surprisingly held together. Since I was in the Ultra Light Runner No Show, it felt as though I was almost running sockless. The tops of the socks were barely visible above my shoe, but the back was high enough to keep my heel protected from blistering. My feet felt free, but maybe a little too free. The socks have so little extra fabric my normal running shoes were almost too big. The problem was averted when I ran the next time in my minimalist shoes. My feet felt comforted by the slight compression feeling of the entire sock. The Merino wool-based sock stayed surprisingly light and airy throughout the run. Sometimes my forefoot starts to burn in wool socks, but not in these. They have gotten the blend just right. Finally, the workout was done and the shoes came off: the socks were pretty much dry and odor-free. This means I can wear them at least one more time before washing and know blisters are a thing of the past.
When testing was all said and done, I gave these socks and A. The fit and mechanics create a moving comfort that is unparalleled by any other sock. Plus, how can you go wrong with a 30-day sock re-size replacement or money back guarantee?
Now go run, with comfort. fitssock.com