Your Marketing Partner

I’ve run this site for nearly two decades, and currently work for a web marketing company. During my time running the site, I’ve noticed that small businesses rarely have the marketing support they need. I can help change that, and it doesn’t need to be expensive. If you want to rank higher in searches, with longer engagement times and more conversions (sales), contact me to get started with a free site audit.

The First Steps to Improving Your Website Marketing Begins with Understanding SEO Best Practices

Effective e-commerce marketing starts with SEO best practices. Google and Bing are key search engines. Google is usually the main focus. We will optimize your site for both.

Google’s algorithm has over 200 ranking factors. It updates thousands of times each year. This constant evolution makes strong SEO best practices critical.

Even with a marketing budget for advertising, an optimized site is crucial. This foundation ensures your best return on investment.

Why Relevance and Engagement Are Important to Your Marketing Success

The very first step in online success is understanding relevance and engagement. When a user enters a search term, search engines work to find highly relevant content. Your website’s content needs to directly match these searches, otherwise, potential customers won’t find you.

Once a user clicks on your site, the goal shifts to engagement. We need to ensure they’re presented with compelling content that keeps them interested. The more time users spend on your site, the more likely they are to convert into a valuable customer.

Don’t Forget the Technical Side of SEO

In addition to relevance and engagement, a variety of technical factors significantly impact your website’s performance. Key elements include site speed, ease of navigation, and the overall user experience.

If these technical aspects are currently a concern, we need to address them in conjunction with your content and relevance strategies. There’s no sense in bringing traffic to your site if users become frustrated and leave due to technical issues. A seamless user experience is crucial for conversions.

Free Tools to Empower Your Website Marketing

While there are many powerful tools available for achieving your online goals, I always start by leveraging these five free and user-friendly resources. My approach is completely transparent, and I can show you exactly how to use them. It’s important to understand that these tools are primarily for diagnosis – they help us identify areas for improvement, like telling us a light isn’t working. They don’t automatically fix the issue, which is where the strategic work comes in.

1. Google Analytics 4 (GA4)

  • What it shows you: Your website’s traffic sources, which pages users visit first, and where they spend the most time.
  • Your Benefit: Over time, GA4 provides critical insights into visitor behavior and overall site performance, helping us understand where to focus our efforts.

2. Google Search Console

  • What it shows you: The actual search queries (keywords) that bring users to your site, and your site’s ranking for those queries.
  • Your Benefit: We can identify the most popular searches driving traffic and find opportunities to refine your content to rank higher for the most relevant terms.

3. PageSpeed Insights

  • What it shows you: How Google evaluates your site’s performance across various metrics, including speed (for both mobile and desktop), accessibility, overall best practices, and SEO.
  • Your Benefit: This tool provides a quick, holistic snapshot of how your site appears to search engines, highlighting areas for technical improvement.

4. FATRANK Chrome Extension (by Fat Joe)

  • What it shows you: Allows you to check your website’s ranking for a specific keyword on any page directly from your Chrome browser.
  • Your Benefit: While not 100% precise, this tool empowers you with a quick, real-time look at how your site is performing for key searches, fostering transparency in our work.

5. Screaming Frog SEO Spider (Free Version)

  • What it shows you: A downloadable desktop program that crawls your website to identify potential technical SEO issues, like broken links, duplicate content, and missing meta descriptions.
  • Your Benefit: This tool instantly reveals areas that might need immediate improvement, helping us quickly identify and address foundational technical issues.

Putting It All Together: The Foundation for Successful Marketing

Ultimately, Google Analytics 4 and Google Search Console form the foundational tools for our work. They not only tell us exactly where to begin our optimization efforts by diagnosing current performance, but they also provide the crucial data we need to objectively measure our progress over time. They are the objective scoreboards that show us how effective our strategies are in improving your site’s visibility and user engagement.

Getting Started

To begin, simply contact me at brian.menin@gmail.com. We’ll start with a detailed discussion about your website’s current performance and your specific business goals. If you choose to move forward, we’ll establish a clear baseline for performance, and then the real work begins.

My typical initial goal (within 30-60 days) is to complete a thorough site assessment and implement as many foundational optimizations as possible. We can then set ambitious, measurable goals for traffic, rankings, and sales for the 90 and 180-day marks. While you’ll see progress along the way, due to the dynamic nature of search engines, it’s crucial to understand that I cannot make specific guarantees. However, I’m confident we should see tangible, measurable results after 2-3 months.

Ultimately, my aim is to significantly improve your site’s performance and search rankings, which directly translates to increased sales. I’ll always work at your pace, allowing you to determine your level of involvement and time commitment. Once we’ve established data-driven best practices, the ongoing time commitment will be much less. Whether you prefer a full-service approach or want to learn how to interpret data and apply changes yourself, I’m here to support you.