Brian

Owner/Editor of Industryoutsider.com, outdoor enthusiast, photographer, animal lover, and collector of gadgets, cameras, knives, and firearms. Recreational shooter, and 2A supporter. Former competitive cyclist. Life's too short to take things to seriously. Have fun. A bad day outdoors beats a good day at the office every time.

Review: ZEMgear 360 Round Toe

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I thought I knew minimalist shoes, then I met ZEMgear. The “ZEM” in the name is for Zone of Endless Motion, and that is a pretty apt description of them. Extremely light weight, highly flexible, and with a toe box or split toe design that lets your toes move freely, without the silly “Hey, I’ve … Read more

RACE NUMBER 2012 GOES TO JULIA INNERHOFER, SPONSORED BY ‘˜MARLENE‘ FOR THIS YEAR‘S SéœDTIROL SELLARONDA HERO

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Selva Gardena (BZ) 20.06.12 -The dream has come true. You heard Julia Innerhofer, the South-Tyrolean biker, saying it during a press conference: “ I will be happy to wear race number 2012 should a company decide to “sponsor” the highest bid during the auction, an auction thought of to assign the last possible race number”. … Read more

More Extreme R&D For Baffin

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Good companies do extensive research and development prior to releasing their products to consumers. Few brands take it the extreme that Baffin does though. Baffin’s CEO, Paul Hubner, believes “Living the brand” is not some hollow phrase thought up by a pasty group of marketing guys in suits. Having completed treks to some pretty far-flung … Read more

Equality Is A Two-Way Street

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Cyclists get (rightfully) outraged when a motorist gets off with not much more than a smack on the hand for inuring or killing one of their own with a motor vehicle. And then there’s the more personal experience of the left hook, getting doored, and being cut off by someone running a red light or … Read more

Review: Geigerrig Bando Shoulder Pack

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Since their debut, Geigerrig hydration packs have been winning awards and loyal fans right and left. For good reason too. Their patented pressurized hydration engine eliminates the need to suck on a bite valve for a drink, which is the basis behind their “Never suck again” slogan. But this is no gimmick – it provides … Read more