AGOURA HILLS, Calif. – February, 2012 – Gramicci, the 30 year old iconic climbing and outdoor apparel Company has hired Moss Bemis to be its Western Region Account Manager as part of a company wide sales and service expansion initiative. Bemis will be managing the business in California, Arizona, New Mexico and Nevada.
“I have always loved Gramicci. The brand has such an amazing cult like following of which I am unquestionably a part of as well. To now be able to turn other people on to the brand is the dream job. The innovation we are doing with all organic/natural performance fabric development is beyond cutting edge. I couldn’t be prouder to be a part of a great company like this.” – Moss Bemis, Gramicci Western Region Account Manager
Moss has a diverse background in travel, outdoors, film, finance and retail. He is community service minded and recently coached a youth hockey team for the University of Denver’s Jr. Pioneer’s program.
This new hire comes on the heels of hiring Lori Nuss as the new established position of Rocky Mountain Regional Sales Manager.
According to Gramicci’s Director of Sales Paul Cronin, “Gramicci has injected two new regional sales managers in two of its top performing regions. This represents a strategic move for Gramicci, allowing us to address an expanding demand for its products and to provide the best service possible in these delicate economic times.”
Gramicci is often called the ‘soul brand’ of the outdoor industry, known in the climbing community as the originator of the iconic G-series climbing pants and shorts. Thirty years old this year, Gramicci is still setting the standard for performance climbing and outdoor apparel with its introduction of NPT- Natural Performance Technology ™, a pesticide/herbicide-free, certified organic and hemp blend endurance knit that naturally produces higher levels of moisture management, breathability and body temperature regulation than synthetics and the new performance cottons that are treated with chemicals. Deeply committed to greener manufacturing, Gramicci continues to research and adopt new standards of manufacturing that reduce its impact on the environment. Its organic products have received certification from GOTS (Global Organic Textile Standard), OE Blended (Organic Exchange for blended fabrics) and OE 100 (Organic Exchange for all organic fabrics). Gramicci is also a fair labor manufacturer assuring fair wages, clean work environments and zero-tolerance child labor policies. For more information, visit www.gramicci.com.