Agreement outfits leading wilderness survival experts in Rocky S2V gear
NELSONVILLE, Ohio – Rocky S2V, a new brand extension targeted at outdoor adventure enthusiasts, has partnered with Mountain Shepherd Wilderness Survival School, a collection of leading outdoor survival experts based in Catawba, Va. The agreement provides the Mountain Shepherd staff with Rocky S2V footwear and apparel, while Rocky will leverage the expertise of the staff in S2V product development, marketing and sales.
“We’re excited to announce our partnership with Mountain Shepherd Wilderness Survival School,” said Kevin Carpenter, marketing manager for Rocky S2V. “The experts at Mountain Shepherd are the best in the world at outdoor adventure, and Rocky S2V aims to become the industry leader in adventure gear. We look forward to working with the instructors to ensure that we are providing outstanding gear so that our consumers can reach the pinnacle of adventure with Rocky S2V.”
Rocky will become the exclusive footwear and apparel sponsor for Mountain Shepherd’s wilderness survival classes and events, while the Mountain Shepherd staff will appear at trade shows and in media outreach to explain the S2V concept and its unique features. Additionally, Rocky will partner with the school in an annual sweepstakes related to S2V footwear and apparel with a trip to the Iditarod Great Sled Race and a wilderness survival class as the grand prize.
“This was a great opportunity for Mountain Shepherd to work with an innovative outdoor brand,” said Reggie Bennett, a former Air Force survival instructor and president at Mountain Shepherd. “Mountain Shepherd instructors have been wearing Rocky boots for over 20 years, and Rocky sent their designers to our school to learn survival skills so they could adapt them into their new S2V boots and apparel. I knew rightaway this was the company we wanted to be associated with. It’s really exciting to see an outdoor company use the latest and best technologies in their gear, and we’re all looking forward putting Rocky S2V to the test.”
Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky®, Georgia Boot® and Durango®. For more information, visit www.RockyS2V.com.