Chris King, Apple Pie, And Hot Dogs – As American As You Can Get

An article about a Portland, Oregon-based bicycle component manufacturer? Really, who would have thought that one of the most cycling-friendly cities in America might host (boast?) a bike company or two? Ok, unless you’re a cyclist that lives under a rock, chances are that you have heard of Chris King Precision Components. Known mainly for … Read more

Darn Tough Vermont – Proudly American

Throughout the year, we try to run articles relevant to specific holidays and events. That might mean commuter cycling tips and reviews for Bike to Work Week, emergency supplies for National Preparedness Month, or even a series on the many uses of industrial hemp during the week of April 20th. (Yes, we did that) So … Read more

WILEY X, ® INC. UNVEILS VERSATILE NEW WX TWISTED STREET SERIES™MODEL, COMBINING SHATTERPROOF PROTECTION WITH EYE-CATCHING STYLE

The new WX Twisted from Wiley X, ® Inc. is the ideal sunglass style for active people who “do it all” in the outdoors.  One weekend it might be hiking, another mountain biking, another rock climbing and maybe you end the month with a cross-state motorcycle ride.  This new Street Series™model is up for any … Read more

Review: ZEMgear 360 Round Toe

I thought I knew minimalist shoes, then I met ZEMgear. The “ZEM” in the name is for Zone of Endless Motion, and that is a pretty apt description of them. Extremely light weight, highly flexible, and with a toe box or split toe design that lets your toes move freely, without the silly “Hey, I’ve … Read more

RACE NUMBER 2012 GOES TO JULIA INNERHOFER, SPONSORED BY ‘˜MARLENE‘ FOR THIS YEAR‘S SéœDTIROL SELLARONDA HERO

Selva Gardena (BZ) 20.06.12 -The dream has come true. You heard Julia Innerhofer, the South-Tyrolean biker, saying it during a press conference: “ I will be happy to wear race number 2012 should a company decide to “sponsor” the highest bid during the auction, an auction thought of to assign the last possible race number”. … Read more

More Extreme R&D For Baffin

Good companies do extensive research and development prior to releasing their products to consumers. Few brands take it the extreme that Baffin does though. Baffin’s CEO, Paul Hubner, believes “Living the brand” is not some hollow phrase thought up by a pasty group of marketing guys in suits. Having completed treks to some pretty far-flung … Read more