Former associate tech editor and developer of Velo Bike Lab reviews promoted
BOULDER, Colo. – December, 2012 — Competitor Group, Inc. (CGI), the leading active lifestyle sports media and event entertainment company, today announced that Caley Fretz has been promoted to Tech Editor for both Velo Magazine and VeloNews.com. Fretz has worked at Velo since September 2010, most recently as Associate Technical Editor. He began as an intern in the spring of 2009 while still attending Colorado State University, where he was president of the collegiate cycling team.
“Caley’s passion for the technical aspect of bike racing is unmatched,” said Neal Rogers, Editor-in-Chief of Velo. “He brings a depth of knowledge that our readers already recognize and appreciate, as well as a writing style that is inspired and original. His good-natured personality and keen attention to detail will serve him well in this new leadership role.”
Fretz was instrumental, along with former Velo Tech Editor Nicholas Legan, in developing the protocol for the VeloLab bike reviews, among the most comprehensive and scientific technical bike reviews in English-language publishing. He has been responsible for every phase of the review process, from planning to acquisition of product to testing and content creation, and has been immersed himself in the highest levels of cycling, covering the Giro d’Italia, Tour de France and other major races in his career.
“Technology is a constantly evolving element of the sport, full of incredible innovation, products and personalities, and it is an element that I’m extremely passionate about,” said Fretz. “I’m excited to be at the forefront of the discussion, and proud to be part of the team at Velo, which strives every day to earn its place as the true cyclists’ resource for tech news and reviews.”
Fretz now splits his time between Boulder, Colorado and Annecy, France, keeping a finger on the pulse of European cycling and technology. Beyond his journalistic pursuits, he is a category 1 road and cyclocross racer. He also holds a professional cross-country mountain bike license.
For more information about Velo, including advertising rate cards and an editorial calendar, visit www.CompetitorMediaKit.com. For the latest cycling news, race results and more, visit www.VeloNews.com.
Velo delivers the most authentic and authoritative editorial and marketing packages within the cycling industry, to a qualified and influential audience. Velo has a 40-year history of delivering compelling content that informs and entertains cycling enthusiasts worldwide. Velo reaches serious bicycle competitors – present, past and future – as well as the retailers, suppliers, and service providers who are at the leading edge of cycling. Online since 1994, VeloNews.com delivers the most timely, trusted cycling content on the web. For more information, please visit VeloNews.com.
About Competitor Group, Inc.
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the active lifestyle industry’s leading media and event entertainment company. The aggregate CGI customer base now exceeds 7 million endurance enthusiasts and athletes. CGI’s portfolio of media assets dominate the expanding endurance industry and include a robust digital community online at Competitor.com. With the strategic addition of Raceit.com, a leading digital registration platform, the company has launched a race services capability to meet the needs of not only the company’s owned and operated events, but also endurance events of all sizes on behalf of the entire industry.
With a leading market share of endurance enthusiasts, CGI owns and operates more than 83 events around the world, including the Rock ‘n’ Roll Marathon Series, the TriRock Triathlon Series and Muddy Buddy Adventure Series, collectively delivering more than 600,000 professional and amateur participants in 2012. Anchoring the company with rich content and marketing leverage are five publishing properties dedicated to running, cycling, triathlon and the world of multisport including Velo, Inside Triathlon, Triathlete, Women’s Running and Competitor with a combined monthly circulation of over 700,000. Further information about CGI and its digital, publishing and event entertainment properties can be found at Competitormediakit.com.