Another Day Off – Happy 4th Of July!

Although in some ways, I’m not considered terribly patriotic, it doesn’t seem appropriate to publish any sort of commercial article on a holiday like today. Besides, most folks are probably too busy camping, grilling, hiking, and biking to be reading this. So be safe, stay cool, and have fun. “I hope our wisdom will grow … Read more

WILEY X, ® INC. UNVEILS VERSATILE NEW WX TWISTED STREET SERIES™MODEL, COMBINING SHATTERPROOF PROTECTION WITH EYE-CATCHING STYLE

The new WX Twisted from Wiley X, ® Inc. is the ideal sunglass style for active people who “do it all” in the outdoors.  One weekend it might be hiking, another mountain biking, another rock climbing and maybe you end the month with a cross-state motorcycle ride.  This new Street Series™model is up for any … Read more

RACE NUMBER 2012 GOES TO JULIA INNERHOFER, SPONSORED BY ‘˜MARLENE‘ FOR THIS YEAR‘S SéœDTIROL SELLARONDA HERO

Selva Gardena (BZ) 20.06.12 -The dream has come true. You heard Julia Innerhofer, the South-Tyrolean biker, saying it during a press conference: “ I will be happy to wear race number 2012 should a company decide to “sponsor” the highest bid during the auction, an auction thought of to assign the last possible race number”. … Read more

More Extreme R&D For Baffin

Good companies do extensive research and development prior to releasing their products to consumers. Few brands take it the extreme that Baffin does though. Baffin’s CEO, Paul Hubner, believes “Living the brand” is not some hollow phrase thought up by a pasty group of marketing guys in suits. Having completed treks to some pretty far-flung … Read more

Equality Is A Two-Way Street

Cyclists get (rightfully) outraged when a motorist gets off with not much more than a smack on the hand for inuring or killing one of their own with a motor vehicle. And then there’s the more personal experience of the left hook, getting doored, and being cut off by someone running a red light or … Read more