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I have to admire this guy. He’s creative, and he’s got balls.
HORS CATEGORIE, FRANCE (CFEpr+) July 21, 2010 – – Dave Mayer, founder of Clean Bottle, a revolutionary sports bottle that unscrews at both ends for easy cleaning, didn’t have a lot of money to launch his business. So he got creative. Mayer put together a five-foot-tall replica costume of his product, booked a flight to France and has been running alongside the riders at the tops of the climbs of the Tour de France.
In the process he’s become a minor celebrity.
“From what I hear I’ve gotten some good television time” said Mayer “my inbox is flooded with people telling me what a kick they get out of “Bottle Boy” running along with the cyclists.”
“It’s great that people see value in the product. Athletes often can’t clean out the gunk and mold that accumulates at the bottom of their bottles. With Clean Bottle, they save themselves the cost of buying new bottles, and probably a stomach ache or two from not drinking from dirty ones.”
Instead, he came up with “Bottle Boy” and launched a plan to run along the tops of the climbs of 12 stages of the Tour de France.
“The Tour de France is the Super Bowl of cycling. By running with the riders I’d essentially get free commercial time focused on my exact target audience. I’d do it in a creative, funny way that hopefully would get people’s attention.”
Clean Bottle supports charities including Engineers Without Borders, Nature Conservancy, Yield to Life, Water1st, the California Bicycle Coalition and more.