FreeCountry -Function, Fashion, and Value Freedom

After 30years of business, FreeCountry had not exactly a well-known brand. They have typically been found at retailers such as BassPro, Costco, & Kohl‘s. However, through surveys, FreeCountry established that their customer base appreciated the products but did not always know it was FreeCountry they were wearing.

The company realized it was time for a refresh. To bring the branding to the forefront, and really drive home what FreeCountry stands for. To make this big splash FreeCountry launched a new website in October with a new logo and fresh look. They are aggressively trying to promote their value proposition: no sacrifice for quality & value. Even though they are not the leaders in new technology, they are able to provide quality products with some of the technologies of the highest end brands, at a fraction of the price.

In addition, they have been a silent leader in their category and built a customer base around their extensive size range. Offering petite through plus sizes, families are able to outfit everyone in a one-stop shop. This size inclusivity allows every income level to have access to great quality gear.

I was fortunate enough to gain exposure to FreeCountry by testing three of their winter pieces: Champion Packable Down Jacket, Crescent Cubic Dobby Softshell & Swift Softshell Ski Pant. Let’s see how the testing of each faired after a few days on the slopes, hiking, and casual around town wear.


Champion Packable Down Jacket:

A wonderful winter layer well with a balanced blend of warm & feminine fashion. It‘s compact nature makes for great portability to take anywhere.


  • Comfortable: feels so air light it felt like I was not wearing a jacket
  • Packability: packs very small into it‘s own pouch. I was able to stuff it into my tote/purse to have available after dark when the temperatures plummet
  • Fashion: attractive diamond stitch pattern
  • Colors: great color selection that is not too bold, but playfully conservative
  • MSRP: $100! Other down jackets run $150-$300


  • Short sleeves: I do have long arms, but the sleeves seemed a bit short
  • Fit: I am a pretty petite build and the fit felt a bit wide. However, made for great layering with a thick sweater or fleece underneath
  • No bottom cinch: I really like jackets that have a bungee cinch at the bottom to help keep out wind & cold -personal preference
  • Warmth: not quite as warm alone as I would have liked. Great jacket for spring & fall hikes, daywear, or in colder temperatures with the Crescent Cubic Dobb Softshell jacket
Champion Packable Down Jacket
Champion Packable Down Jacket

Find it on Amazon!

Crescent Cubic Dobby Softshell Jacket:

A great shell with wind and water resistance to keep you prepared for all weather.


  • Wind & water resistance: suitable for most climates
  • 3- pockets: two zippered for hands, and one sleeve zip for keys and/or credit cards -I was sold with the sleeve pocket. I hate not having a place for credit cards/ID
  • Butterpile lining: think fleece, oh so soft & warm for the core and hands
  • Cuff adjustment: seals up the wrists for ultra-warmth
    • Fun Fact: we lose a lot of heat through our wrists because the blood vessels are close to the surface. Hence why people roll up sleeves when warm and pull them down over their wrists & hands when cold
  • Detachable hood: sometimes I just want to look good, not carry around a hood
  • Stretch: Having wide shoulders I really appreciate the extra stretchy body
  • Warmth: Warm! Did not have to layer as much as expected
  • Price: $100: steal of a deal for a winter jacket


  • Short Sleeves: as previously mentioned I have long arms
  • Fit: A touch wide, great layering with the Champion Packable Down jacket or a fleece
  • No bottom cinch: I really like jackets that have a bungee cinch at the bottom to help keep out wind & cold. Again, personal preference
Crescent Cubic Dobby Softshell Jacket
Crescent Cubic Dobby Softshell Jacket

Swift Softshell Ski Pant:

Feminine boot cut softshell ski pants made for the active lady. Cozy, yet technical, yet great for the slopes & apré¨s ski.


  • Water Resistant: my base layers stayed dry even after multiple falls
  • Wind Resistant: performance kept me warm even at the top of a windy mountain
  • Gaiter cuffs: very good grip! Zero snow up my pants after plunges into deep powder
  • Micro Fleece Lined: always comfy and suitable for cold days with thin long johns, or warmer skiing with only shorts
  • Style Fit: ladies cut with curves in the right places
  • 3 -Pockets: storage! Two zip hip pockets for hands, one small snap closure for easy access to Chapstick


  • Fit: waist is a bit big even with the internal velcro adjustment system. But again, I am a pretty small lady and adding a belt made a difference
  • Boot Hem: would have liked a little stiffer & aggressive material in the event I crossed skis. I hate cutting snow pants with my edges
Swift Softshell Ski Pant
Swift Softshell Ski Pant

FreeCountry‘s beautiful blend of aspirational & attainable products makes it a brand I would recommend to individuals and families looking to outfit everyone.  I appreciate their focus on function and fashion without breaking the bank. They care about their customers and have listened to their needs & wants. Check your closet, chances are you‘ll find a little FreeCountry.

IndustryOutsider is supported by its readers. When you purchase through links on the site, we may earn an affiliate commission. Read more here.
0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments
Would love your thoughts, please comment.x