I won’t be at the Taipei show…

But Ritchey will.

SAN CARLOS, Calif. – March 10, 2008 – Ritchey Design, a leading developer and manufacturer of high-quality road and mountain bike components, today announced it will participate in the trade-only Taipei International Cycle Show (Taipei Cycle 2008) taking place March 13-16 at the Taipei World Trade Center Nangang Exhibition Hall.

“Ritchey Design, Inc., which services OEM sales to North American bike brands, has enjoyed sales growth in this category of our business over the last three years,” said Steve Parke, general manager and vice president of marketing for Ritchey Design. “We would especially like to acknowledge the fine bands that helped us attain this growth. Fuji, GT, Haro, Masi, Jamis, Guru, Felt, Marin, Redline, Van Dessel, Novara, Schwinn, Mongoose Pro, Norco, Ironhorse, Santa Cruz, Turner, Pivot Cycles and Brodie.”

During the show, Ritchey will exhibit new versions of the Logic II Carbon road bars, Evo SL carbon road handlebars, WCS Carbon Flat and Carbon Rizer mountain bike handlebars, each using a carbon fiber with unidirectional weave. The unidirectional weave provides a better mix of strength and stiffness while reducing weight at the same time.

“In addition to reinforcing relationships with the U.S. brands we serve, the Taipei Cycle Show is an opportunity for us to introduce new concepts and product finishes for 2010 models to our attending partners,” Parke said. “We also have the opportunity to build focus and excitement for the Ritchey road and mountain bike handlebars using hi-strength “UD” unidirectional carbon fiber and the Syncros grunge graphics we will launch during Interbike ’08.”

Hailed as the largest bicycle industry exhibition in Asia and the third largest in the world, the Taipei International Cycle Show (www.taipeicycle.com.tw) is open to manufacturers, suppliers and distributors interested in expanding overseas sales networks. This year’s event boosts more than 2,700 booths and will host 700 foreign and domestic companies during the four-day exhibition.

For more information about Ritchey Design’s involvement in Taipei Cycle 2008, please contact Chip Smith at csmith@soarcomm.com or 801.523.3730.

About Ritchey Design, Inc.
Northern California-based Ritchey Design was founded by road racer, mountain bike pioneer and product innovator Tom Ritchey in 1974. The company is well-known for its technical merits through attention to detail during the product design phase, resulting in high-quality, reasonably priced road and mountain bike components. Under its Fit Logic philosophy, Ritchey Design offers a wide range of “cockpit” components (handlebars, stems and seatposts) that help riders custom fit their bikes for a more efficient and comfortable. Ritchey Design also offers a complete line of innovative products ranging from headsets to tires for professional racers and the serious weekend rider, as well as its line of “Break-Away” travel bicycles for traveling cyclists. For more information about Ritchey Design, please visit www.ritcheylogic.com.

About Fit Logic
Fit Logic is the term Ritchey uses to describe its philosophy that a bike appropriately fitted to a rider logically results in a better cycling experience in terms of comfort, bike handling and rider performance. Ritchey’s “cockpit” road and mountain bike product line includes handlebars, stems and seatposts each of which are available in different sizes and materials to help custom fit cycling enthusiasts to the bike of their choice.

About Syncros
Acquired by Ritchey Design in 2003, Syncros is a Canada-based manufacture of freestyle and downhill mountain biking components. Syncros, though managed as a separate brand with its own research and development department, benefits from Ritchey’s more than 30 years of engineer and design experience and carries its commitment to providing high-quality bicycle components. For more information about Syncros and its products, please visit www.syncros.com.

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