When I moved to Utah, I had no idea that I’d be living in such a hotbed of cycling goodness. Sure, we have great trails, slickrock at Moab, and the lifts at Sundance. But we’ve also got some folks that are just great for the entire industry. I’m talking about SOAR Communications. They not only represent Interbike, but they also provide me with a lot of newsworthy press releases to share with my readers. That’s why I was pretty stoked to see that they’ve added another great name to their growing list of clients within the cycling industry:
SAN CARLOS, Calif. – Nov. 28, 2007 – Ritchey Design Inc., founded by mountain bike pioneer Tom Ritchey, today announced that it has hired SOAR Communications to manage its public relations efforts in the United States.
Utah-based SOAR Communications (www.soarcomm.com) is an innovative strategic marketing communications agency focused on the sports, outdoor, athletics and recreation industries. A subsidiary of POLITIS, LLC, SOAR Communications was formed in 2004 and provides its clients with a variety of communications disciplines including advertising, collateral development, database-marketing, graphic/web design, public/media relations, internet marketing, investor/financial/analyst relations and sales support programs.
Holiday shopping reminder: