News about “the other Lance”

LAGUNA NIGUEL, Calif. – Feb. 11, 2008 – Lifeboat Solutions founder and Interbike industry consultant, Lance Camisasca, was recently named Individual Advocate of the Year by Bicycle Retailer and Industry News. The award was presented at a dinner and reception held in conjunction with the Bicycle Leadership Conference, January 18-20, 2008.

Now in its eighth year, the BRAINy Individual Advocacy Award recognizes individuals within the cycling industry who have been an effective agent of change and a positive mouthpiece for the industry.

“As a committed cyclist and bike commuter, Lance appreciates the important role bike advocacy groups play in making our streets safer for cyclists,” said Megan Tompkins, editor of Bicycle Retailer and Industry News. “Moreover, he understands just how critical advocacy efforts are to the growth of the bike business. In his role as Interbike show director, he has supported numerous national bike advocacy groups over the years, providing them visibility, promotional and fundraising opportunities at the show.”

According to industry members, Camisasca has been a consistent supporter of all the national bike advocacy groups and has created a variety of successful fundraising projects in support of groups like Bikes Belong, the League of American Bicyclists and IMBA. He also recently helped broker a new 10-year alliance between Nielsen Business Media and Bikes Belong that will substantially increase Interbike’s investment in important advocacy programs such as Safe Routes to School and Bike Friendly Communities.

Independent from the retailer BRAINy awards, the Individual Advocacy award is based on industry nominations with the final decision being made by BRAIN and Bikes Belong staff members. Past honorees include Ariadne Scott of Specialized, Bill Fry of Bell Sports and Gary Sjoquist of QBP.

“I am proud to have been a part of increasing Interbike’s monetary and in-kind advocacy efforts over the years, even when budgeting was tough,” said Camisasca. “Looking back, I am grateful to various show owners who listened to and respected my advocacy efforts and team members like Mike Greeham, who patiently taught me ‘Advocacy 101’.”

While Camisasca is no longer the show director for Interbike, he is still very involved in the high-level strategy and management of the expo as an industry consultant. With the creation of his new event management, sales and marketing firm, Lifeboat Solutions, Camisasca also helps individual manufacturers identify and develop cost effective tradeshow strategies, and provides logistical support such as identifying vendor partners, service form submission, on-site coordination and post show follow-up.

For more information about Lifeboat Solutions, please visit or contact Lance Camisasca at

About Lifeboat Solutions
Founded in 2008 by Lance Camisasca, Lifeboat Solutions is an event management, sales and marketing firm that provides consulting services to companies within the recreational sporting goods industry, such as Interbike, Health+Fitness Business, and Bikes Belong. For more information about Lifeboat Solutions, please visit

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