Ritchey and Syncros to show upcoming goodies at the Handmade Bicycle Show

SAN CARLOS, Calif. – Feb. 6, 2008 – Ritchey Design today announced it will show prototypes of road and mountain bike handlebars using hi-strength “UD” unidirectional carbon fiber at the upcoming Handmade Bicycle Show in Portland, Ore., February 8-10 held in the Oregon Convention Center. In addition to the prototypes, Ritchey’s sister company, Syncros will also introduce several new products with its new “grunge” style graphics for the 2009 product line.

“More than ever, cycling enthusiasts understand the value of a custom bike with a custom fit.” said Steve Parke, general manager and vice president of marketing for Ritchey Design. “Exhibiting at the Handmade Bicycle Show allows us to show framebuilders and consumers how our Fit Logic philosophy and components position a rider optimally on a bike, improving overall comfort and performance while riding.”

The Ritchey products on display will include new versions of the Logic II Carbon road bars, Evo SL road handlebars, WCS Carbon Flat and Carbon Rizer mountain bike handlebars, each using a carbon fiber with unidirectional weave. The unidirectional weave provides a better mix of strength and stiffness while reducing weight at the same time. Ritchey’s new unidirectional weave products will launch at Interbike 2008 and be available from retailers beginning 2009.

Ritchey 2008 components on display at the Handmade Bicycle Show include:
Logic II carbon road bars, Evo SL road bars, Pro Matrix road bars, WCS Classic Alloy road bars, Carbon Flat and Carbon Rizer for mountain.

Carbon Matrix, 4-Axis 44, 4 Axis and Pro 30D

WCS Streem White and WCS Marathon

WCS Carbon Single Bolt, WCS Wet Black Alloy, WCS Carbon 2-bolt and Single-bolt Stubby

WCS Peloton and WCS Echelon


For details of the above products, please visit www.ritcheylogic.com.

Syncros Gives Preview of 2009 “Grunge” Graphics
Subsequent to acquiring Canada-based Syncros in 2003, Ritchey maintained the simple black and white graphics and branding for the manufacturer of freeride and downhill mountain bike products. At the Handmade Bicycle Show, Ritchey Design will introduce the new “grunge” style graphics for its 2009 Syncros line, complete with tattoo style art in bold black, red, white and grey.

“The Syncros brand has always been a high energy company with a focus on strong and light-weight components for freeride and downhill mountain bikers,” said Parke. “The new graphics add to the personality of the product and provide additional flair for a high-quality line of components.”

For more information about the Ritchey products on display at the Handmade Bicycle Show, please contact Chip Smith at 801.523.3730 or csmith@soarcomm.com.

Started in 2005, the North American Handmade Bicycle Show has been dedicated to showcasing the talents of individuals around the world whose art form is the bicycle. It aims to be a gathering point (online and in person) for framebuilders and consumers looking for custom-made bikes, sharing ideas and promotion of the industry and its traditions. For more information, see www.handmadebicycleshow.com.

About Ritchey Design, Inc.
Northern California-based Ritchey Design was founded by road racer, mountain bike pioneer and product innovator Tom Ritchey in 1974. The company is well-known for its technical merits through attention to detail during the product design phase, resulting in high-quality, reasonably priced road and mountain bike components. Under its Fit Logic philosophy, Ritchey Design offers a wide range of “cockpit” components (handlebars, stems and seatposts) that help riders custom fit their bikes for a more efficient and comfortable. Ritchey Design also offers a complete line of innovative products ranging from headsets to tires for professional racers and the serious weekend rider, as well as its line of “Break-Away” travel bicycles for traveling cyclists. For more information about Ritchey Design, please visit www.ritcheylogic.com.

About Fit Logic
Fit Logic is the term Ritchey uses to describe its philosophy that a bike appropriately fitted to a rider logically results in a better cycling experience in terms of comfort, bike handling and rider performance. Ritchey’s “cockpit” road and mountain bike product line includes handlebars, stems and seatposts each of which are available in different sizes and materials to help custom fit cycling enthusiasts to the bike of their choice.

About Syncros
Acquired by Ritchey Design in 2003, Syncros is a Canada-based manufacture of freestyle and downhill mountain biking components. Syncros, though managed as a separate brand with its own research and development department, benefits from Ritchey’s more than 30 years of engineer and design experience and carries its commitment to providing high-quality bicycle components. For more information about Syncros and its products, please visit www.syncros.com.

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