The New Green. It’s Even Greener.

Once up a time, a company would pat themselves on the back for using biodegradable packaging. Now, it’s recycled paper or cardboard, printed with soy inks, all held together with a vegetable-based adhesive. More companies are also sourcing raw materials locally, and having products made in North America too, (gotta give our Canadian friends credit where it’s due) which cuts down not just on transportation costs, but the pollution that results from forklifts, cranes, trains, ships, and trucks, as well as overseas factories that are sometimes less-regulated when it comes to environmental impact.

The actual materials that go into the products are being more carefully selected too. While certain synthetics can help create a more durable and effective product,  companies are embracing natural fibers like wool and alpaca, both of which lend themselves well to clothing. Leather, when used, is being treated in a non-traditional manner to minimize environmental impact as well. Hemp is gaining traction with manufacturers too, as more consumers see the value in this inexpensive, yet versatile plant. And of course, recycling continues to be an excellent means of sourcing necessary ingredients for quality goods with low environmental impact.

Perhaps most important, “Green” is not some marketing point. It’s become a philosophy upon which entire business models are based. And more and more companies that cater to outdoor enthusiasts are recognizing that those who enjoy and respect nature expect nothing less from the brands they patronize.  We see this as a good thing, and applaud those companies in their continued efforts to do well by doing good.

– Brian

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