Gramicci Hires West Coast Regional Sales Manager

AGOURA HILLS, Calif. – February, 2012 – Gramicci, the 30 year old iconic climbing and outdoor apparel Company has hired Moss Bemis to be its Western Region Account Manager as part of a company wide sales and service expansion initiative. Bemis will be managing the business in California, Arizona, New Mexico and Nevada. “I have … Read more

Science Vs. Psychology – Which Can You Trust?

In the quest for better fitness and performance, many athletes mix conventional wisdom with new ideas and technology, hoping to find the right balance that gives them a competitive edge. That’s why we do warm-up and cool-down stretches before running, and try things like drinking beet juice before a bicycle race. Of course, one problem … Read more

A Very Wooly Week – Darn Tough

Wool socks are worth their weight in gold on long hikes and cold days. But wool socks with a lifetime guarantee? Worth their weight in platinum. To someone that buys cotton socks in bulk at big box stores,  expecting to have to replace them every few months, it may sound incredulous, but Darn Tough (www.darntough.com) … Read more