I recently met with a rep from 3M to see what’s new and exciting for outdoor enthusiasts. During this meeting, we discussed their No White at Night campaign, and how that meshes with their 360° Enhanced Visibility program. Watch this video, and then I’ll explain how 3M is working with garment and shoe manufacturers to help keep us safe.
That’s a bit of an eye-opener, for sure. Which is where the 360° Enhanced Visibility program comes in. It’s not as simple as a shoe or clothing company slapping on some 3M™ Scotchlite™ Reflective Material and calling it good. In order to qualify for the 360° Enhanced Visibility hang tag, a manufacturer needs to submit plans proving that their product will contain a specified amount of reflective material, and it must be visible from all sides. It’s even broken down by location and amount, so that you’re assured a certain amount of visibility on the front, back, and sides. This approval process certifies that garments and footwear displaying the 360° Enhanced Visibility hang tag meet these stringent requirements. So leave your t-shirt at home, and look for the tag – it might just keep you from becoming another statistic.