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Big dramas on the the internet.
A UK-based company that sells locks for motorcycles had one of their employees shill for them on BikeForums.net. Since it’s inappropriate for companies to take advantage of the forums in that manner, it was only natural that forum members quickly ganged up on them.
They expressed doubt in the authenticity of certain videos that were linked to from the forums, to which this company actually threatened to sue members. Now, if your company is virtually unknown to readers of the forums, it’s hard to see how your non-existent reputation would be damaged. They certainly didn’t lose any sales either, since none of the forum members would likely buy from such a company.
So that leaves me wondering, is this their business model? Post about motorcycle locks on a bicycle forum, insult the members, and then threaten to sue them under the UK’s draconian legal system? Or is this some bit of British humor I just don’t get?
I miss Benny Hill.