Interbike Musings Part 1: Neon is the New Black

Interbike.  Vegas.  Neon shining bright.  And not just on the Strip.  From my first interview to the time I walked out of the convention doors for the last time, neon was everywhere.  Frames, helmets, glasses, gloves, shoes, jerseys…you name it.  And so many colors too.  Pinks, greens, blues, yellows, purples…all neonized.  Though it‘s my guess … Read more

As The Crow Flies Shows How Crowie Joined Triathlon‘s Greatest Champions

Boulder, CO, USA ‘” October 1, 2012 ‘” Five-time triathlon world champion Craig Alexander has entered the sport‘s most exclusive inner circle of all-time victors. When Alexander broke a 15-year course record to win his third Ironman® World Championship in 2011, “Crowie” joined Dave Scott, Mark Allen, and Peter Reid as one of triathlon‘s greatest … Read more

Rocky S2V Partners With Mountain Shepherd Wilderness Survival School

Agreement outfits leading wilderness survival experts in Rocky S2V gear NELSONVILLE, Ohio -Rocky S2V, a new brand extension targeted at outdoor adventure enthusiasts, has partnered with Mountain Shepherd Wilderness Survival School, a collection of leading outdoor survival experts based in Catawba, Va. The agreement provides the Mountain Shepherd staff with Rocky S2V footwear and apparel, … Read more

RIDES Brings Extended Service Programs To Bicycles

        SAN FRANCISCO – September, 2012 – A new type of extended service program is now available for bikes. Ride It Daily Extended Service (RIDES) is offering its extended service program to consumers through participating dealers to cover repair, replacement and maintenance, regardless of whether a cyclist has a $100 kids bike … Read more