ZOIC™Celebrates 20th Anniversary With ‘˜Style Revival‘ At Interbike Featuring 2014 Core, Gravity & Urban Collections

I’m pretty stoked to see ZOIC celebrating 20 years. I’ve been wearing their stuff for probably the last 15, and have always been pretty happy with their offerings. If we can make it to Interbike this year, we’ll have a full report for our readers. – Brian CARLSBAD, CA ‘” August, 2013 ‘” ZOIC Clothing … Read more

It’s A Braven New World Outdoors

If you think that title’s bad, consider that we could have gone with a variation of “Cravin’ some outdoor ravin’? Check out Braven.” Oh wait, we went there. Sorry. Anyway, one of our “must see” visits at the Outdoor Retailer Summer Market in Salt Lake City recently was a local company by the name of … Read more

C-Preme Launches First Action Sports Helmet With Built-In HD Video Camera

Pros Trevor Jacob, Dakota Roche Among First to Endorse the New Digital Helmets Torrance, CALIF. -August 5, 2013 — Promising to transform the concept of “helmet cam” forever, C-Preme is first to integrate a high definition video camera into an action sports helmet.                                                           C-Preme launched BULT today, a CPSC- and ASTM-certified helmet that eliminates … Read more

Outdoor Retailer Summer Market Recap

This year’s summer show was a bit different for us. Instead of booking four solid days of appointments spaced 30 minutes apart, we kept our afternoons open to meet with as many new exhibitors as we could. This strategy was somewhat hit and miss for us. Since we had a family wedding to attend on … Read more