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There probably isn’t a cyclist on the planet that will not be touched by breast cancer. I suspect that the majority of my readers are men, but statistics show that 1 in 8 women will develop breast cancer in her lifetime and 1 out of 3 American men will know a woman with breast cancer.
I’m not liking those odds, so I’m taking this post to push my own agenda, as well as that of a manufacturer that I hold in the highest regard. Before this month is over, I want to urge everyone out there, male or female, cyclist or not, to do at least one of the following:
Take yourself, or someone you love, to get a mammogram.
Start an exercise program for yourself or someone you love, if either of you are not already exercising regularly.
Try to eat at least 5 servings of fruit and vegetables a day. Even if that seems an unrealistic goal for some, it’s a goal worth aiming for.
Make a donation in a loved one’s name to the American Cancer Society, or another charity of your own choosing.
Now, on that note, I’m not suggesting we all run out and buy some goodies from Chris King. But if you’re in position to support their Pretty and Strong program, please do. If nothing else, please go to the site, and read what they have to say about getting a conversation started. I have no personal interest in the company, but after my interview with Chris DeStefano (head of marketing at Chris King Cycle Group) earlier this year, I realize we have many things besides bicycles in common, and that this program comes from a sincere desire to make a difference.
Whatever you do, do something.