$103,000.00 for a bicycle?

Aurumania offers a limited edition (only ten made, thankfully) 24K gold-plated track bike for the bargain price of 80,000 Euro, which is roughly US$103K, or $102,200.00 more than it’s worth without the plating. Sure, it comes with a Brooks saddle, but even that doesn’t justify the price tag of this gaudy wall-hanging that will never … Read more

RideOut Technologies to debut new saddle at Interbike

Men have long suffered from chronic nerve damage and groin numbness from extended rides. Research shows men increase their chances of  Erectile Dysfunction by up to 30%. Women too have suffered from vaginal nerve damage and chaffing. A breakthrough design eliminates  those problems. The saddle developed by RideOut Technologies has been laboratory tested to protect … Read more

Interbike and Bikes Belong Invest $50,000 to Enhance Bicycling in Las Vegas

It’s like bringing a nice bottle of wine for the dinner host, but way better. LAS VEGAS – Sep. 18, 2009 – Bikes Belong, the national coalition of bike-industry retailers and suppliers, and Interbike, the industry’s annual tradeshow, will invest more than $50,000 during the next two years to improve bicycling conditions in Las Vegas-the … Read more

Ritchey Design Upgrade Program on Ztail.com Rewards Customer Loyalty

SAN CARLOS, Calif. – Sept. 18, 2009 – On Oct. 1, 2009, Ritchey Design will launch the Ritchey Product Upgrade Program with Ztail.com. With this new program, customers who purchase select Ritchey products from Ritcheylogic.com can upgrade / trade-in their item for “Ritchey Bucks” that can be used to purchase an upgraded version of the … Read more

Light & Motion -20 Year Anniversary

I’ve got one of their lights, and based on quality and performance, I wasn’t the least bit surprised to get this press release today: September 16, 2009, Monterey, CA -Light & Motion -20 years in the light business.  That‘s right, 20 years!  What can we say?  We love lights. Light & Motion is a business that has pioneered cutting edge … Read more