Primal/MapMyRIDE Professional Women’s Team Announces 2011 Roster and Race Schedule

Team gears up for inaugural season using cutting-edge cycling technology and

GPS-based social media tools

DENVER – November 19, 2010 – Primal Wear, a leading designer and manufacturer of branded and custom cycling apparel, today announced the official launch of Primal/MapMyRIDE Professional Women’s Racing powered by BH Bikes. The formation of the eight-member team aims to support professional women’s cycling and create an avenue for better feedback on the development of women’s specific technologies.

Over the course of the training season, team members will also be using the iMapMyRIDE smartphone application which tracks and broadcasts speed, distance, and heart rate to the team’s group page on beta.mapmyride.com and on the team’s main site www.primalprowomensracing.com. Cycling fans and potential racers will be able to learn from team members’ training regimes by monitoring that data, reading team members’ blog posts and interacting with them by using the site’s social media tools.

“We’ve formed a very strong team of women. People that other women, and even men, can look to for training advice and competitive inspiration,” said Team Director Susannah Gordon. “Besides riding to win, two unique aspects of the team will be helping develop women’s specific products, and fans will be able to learn from and interact with team members using GPS-based social media.”

Primal/MapMyRIDE Professional Women’s Racing powered by BH Bikes’ roster includes the following riders based in California, Colorado and Utah.

• Emily Kachorek, Sacramento, Calif. – Former U-23 National Champion, 20 podium finishes in 2010
• Gwen Inglis, Lakewood, Colo. – 2009 Colorado State Criterium Champion, 2005 Master’s National Road Race Champion, 2005 American Cycling Association (ACA) Best All Around Rider
• Kasey Clark, Louisville, Colo. – 3rd Colorado Senior Road Championships, multiple podium finishes in Colorado area stage races and criteriums
• Liza Rachetto, Los Altos, Calif. – International racing experience with teams in France, Italy, Japan, El Salvador, Australia and New Zealand, 1st GP 24h di Feltre (ITA), 17th stage 2 Trophee d Or Feminin (FRA), 1st Monterey Circuit Race, 2nd Speedweek Dilworth Criterium, 12th USA Cycling National Crit Championships
• Megan Hottman, Golden, Colo. – 2010 Colorado State Criterium & Time Trial Champion and Colorado Best All Around Rider
• Nicky Wangsgard, Salt Lake City – 2009 and 2010 SUPERWEEK Women’s Pro Tour Champion
• Nicole Evans, Salt Lake City – 2010 Utah State Criteium and Time Trial Champion, 2010 Utah Cycling Association Women’s Current Points Leader
• Tiffany Pezzulo, Salt Lake City – 2nd overall 2010 USA CRITS Series, 2009 Utah State Criterium Champion

BH Bikes is sponsoring the team with its women’s specific Cristal road bike, a top-level road bike with geometry and sizing based on the company’s European design experience, input from high-end bicycle retailers and fitters, and customer feedback. Team members will also use SIDI’s women’s specific Genius 6.6 shoes, clothing from Primal’s women’s line, and will be involved in future product development with all of the team’s sponsors.

In addition to riding and winning, Primal/MapMyRIDE’s mission is to support and promote women’s competitive cycling.

“There are a lot of talented female cyclists around the country that would like to race,” said Dave Edwards, Primal Wear founder and CEO. “Our hope for Primal/MapMyRIDE is that others will see what we are doing, build similar teams on the same model, and come out and race.”

To garner national-level results and to encourage growth in the sport, the team will compete at the following high-profile USA Cycling sanctioned and National Racing Calendar (NRC) events:

• February 9-13, John Earley Memorial Valley of the Sun Stage Race
• March 30 – April 3, Redlands Bicycle Classic
• April 14-17, Sea Otter Classic
• April 27 – May 1, Tour of the Gila
• April 30 – May 8, USA CRITS Speedweek
• May 5-8, Joe Martin Stage Race
• June 10-12, The Saint Francis Tulsa Tough
• June 21-26, US Elite Road Nationals
• July 19-24, Cascade Cycling Classic

Additional support of Primal/MapMyRide is provided by Dash, FSA, Retül, Reynolds, SIDI, Smith Optics, and Vittoria as second tier sponsors, and third tier sponsors are Breeze Bars, Enzo’s Cycling Products, Giro, Lizards Skins and Treads.com.

For more information about Primal/MapMyRIDE Professional Women’s Racing powered by BH Bikes, go to www.primalprowomensracing.com.

About Primal/MapMyRIDE Professional Women’s Racing Team

Primal/MapMyRIDE Professional Women’s Racing powered by BH Bikes consists of eight talented national-caliber bike racers. Formed in November 2010, the team’s goal is to support and promote women’s cycling through the use of women’s specific products and access to the team using GPS-based social media. Cycling fans can follow and interact with team members at www.primalprowomensracing.com.

About MapMyRIDE.com

MapMyRIDE.com is the cycling-focused site of MapMyFITNESS, Inc. MapMyFITNESS, Inc. provides active individuals with the tools and community they need to succeed and excel in their athletic pursuits. The MapMyFITNESS, Inc. suite of websites is the premier source of community-based fitness content, tools, calculators and mapping technologies. MapMyFITNESS offers its users the practical means to visualize their health and fitness training progress through the use of maps, workout logs, fitness calculators/tools, user-led community groups, and its innovative mobile application iMapMy. MapMyFITNESS, Inc. includes: beta.MapMyRIDE.com, beta.MapMyRUN.com, MapMyWALK.com, MapMyHIKE.com, MapMyTRI.com, and beta.MapMyFITNESS.com.

About BH Bikes

BH Bikes capitalizes on a rich history of Spanish cycling and more than 100 years of setting performance standards in an industry inherently driven to innovate. Through a modern obsession with research, engineering, design and development, BH Bikes (www.bhbikes.net) has developed a specific line of higher-performance bicycles that are lighter, stiffer and more ergonomic than the competition. BH Bikes manufactured the first monocoque carbon frame weighing less than 800g, placing its frames among the lightest and most efficient in the world while also creating a new category-Ultralight Bicycles.

About Primal Wear

Primal Wear, founded in 1992 by avid cyclists, manufactures highly technical and authentic cycling apparel and some of the most recognizable jerseys in the world. Primal Wear (www.primalwear.com) has stayed true to its grassroots culture while steadily growing its customer base by providing branded and custom clothing to hundreds of thousands of cyclists every year from around the globe. As a company of die-hard cyclists committed to improving the sport, and designers dedicated to innovation and creativity, Primal Wear keeps in touch with the soul of the sport and its business.