Cycling

Ritchey recently updated its Fit Logic poster for dealers, and debuted it at Interbike last month. (Clicking on the link will take you to a low resolution PDF of it) While it’s obviously a valuable tool for any bike shop interested in selling more of the exceptional line of Ritchey components, it’s equally valuable for … Read more

It’s not shameless keyword spamming when it’s as funny as this. With apologies to Taylor Swift and Beyonce.

SAN CARLOS, Calif. – Sept. 18, 2009 – On Oct. 1, 2009, Ritchey Design will launch the Ritchey Product Upgrade Program with Ztail.com. With this new program, customers who purchase select Ritchey products from Ritcheylogic.com can upgrade / trade-in their item for “Ritchey Bucks” that can be used to purchase an upgraded version of the … Read more

There’s no mistaking that Steve Peat is a World Champion. He’s just got to get used to those stripes on all his kit now.

I’ve got one of their lights, and based on quality and performance, I wasn’t the least bit surprised to get this press release today: September 16, 2009, Monterey, CA -Light & Motion -20 years in the light business.  That‘s right, 20 years!  What can we say?  We love lights. Light & Motion is a business that has pioneered cutting edge … Read more