Fyxation – rubber for your fixie

In the cycling industry, small company owners always seem to have a really good vibe about them. You know they’re not in it to get rich, they’re in it to offer cool stuff, and share in the fun of cycling. Nick, at fyxation, is one of those guys. His website currently has a single offering … Read more

Getting fit with Ritchey

Ritchey recently updated its Fit Logic poster for dealers, and debuted it at Interbike last month. (Clicking on the link will take you to a low resolution PDF of it) While it’s obviously a valuable tool for any bike shop interested in selling more of the exceptional line of Ritchey components, it’s equally valuable for … Read more

Ritchey Design Upgrade Program on Ztail.com Rewards Customer Loyalty

SAN CARLOS, Calif. – Sept. 18, 2009 – On Oct. 1, 2009, Ritchey Design will launch the Ritchey Product Upgrade Program with Ztail.com. With this new program, customers who purchase select Ritchey products from Ritcheylogic.com can upgrade / trade-in their item for “Ritchey Bucks” that can be used to purchase an upgraded version of the … Read more