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SAN JUAN CAPISTRANO, Calif. and BOULDER, Colo. – August 28, 2007 – Nielsen Media, parent company of Interbike, and the Bikes Belong Coalition, the bike industry’s advocacy group for the United States, today announced a significant 10-year, multi-million dollar alliance that will boost efforts to get more Americans riding bicycles.
Interbike, which has produced one of the world’s leading bicycle trade shows since 1982, will become a top financial contributor to Bikes Belong and a primary sponsor of two innovative Bikes Belong projects. Interbike will become a top-level sponsor of the Bikes Belong Foundation–Bikes Belong’s sister organization that focuses on bicycle safety and children’s bicycling initiatives. Interbike and Bikes Belong will also partner to support a high profile bicycle project each year in the show’s host city (currently Las Vegas).
For its part, Bikes Belong will officially endorse Interbike as the U.S. bike industry’s trade show and will end its consideration of launching or supporting a competing event. Bikes Belong will also work closely with Interbike’s staff to maximize the appeal of the show and its related events to suppliers, retailers, and bike advocates.
Since Bikes Belong was formed in 1999, Interbike has shown its ongoing support to the advocacy organization in a number of ways, including
“Bikes Belong is doing a phenomenal job of getting more people on bikes, promoting bicycle safety and working with governments to develop bicycle friendly infrastructure,” said Joe Flynn, vice president and general manager of Nielsen Business Media’s Sports Group. “Their efforts have significantly strengthened the bicycle industry. We strongly believe in supporting and working closely with the associations in the industries our shows serve, such as the Outdoor Industry Association, Surf Industry Manufacturers Association and American Fly Fishing Trade Association. Now, we are taking a similar step with Bikes Belong for Interbike.”
According to Lance Camisasca, Interbike’s show director, Interbike has enjoyed a productive, long-term relationship with Bikes Belong. “Now, we’re making our alliance even stronger,” Camisasca said. “This new pact will be key to Interbike’s future success and the growth of the bicycle business.”
Tim Blumenthal, executive director of Bikes Belong said, “This agreement enables us to stay focused on what we do best: maximizing federal bike funding, awarding grants, promoting the benefits of bicycling, and supporting great programs like Safe Routes to School and Bicycle Friendly Communities. Interbike’s increased investment will help us accomplish more in all of these key areas. Additionally, we will be able to work closely with Interbike to develop new ways for the Show to best serve the needs of the suppliers and retailers in our industry.”
Interbike, produced by Nielsen Business Media, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR) and Fly Fishing Retailer trade shows, is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Now celebrating more than 25 years of successful events, Interbike ( www.interbike.com) gathers more than 1,000 cycling-related brands and more than 21,000 total attendees annually.
The next 25 years of Interbike start with the OutDoor Demo in Bootleg Canyon, Boulder City, Nevada, September 24-25, 2007 and the International Bicycle Expo in Las Vegas, Nevada, September 26-28, 2007.
About Bikes Belong
Bikes Belong Coalition ( www.bikesbelong.org) is the U.S. bicycle industry organization dedicated to getting more people riding bikes more often. Bikes Belong lobbies to increase federal bike funding, awards grants to support innovative bike projects, promotes bicycling and its benefits, and backs crucial national efforts such as Safe Routes to School, Bicycle Friendly Communities, and the National Bike Summit. The affiliated Bikes Belong Foundation focuses on improving bicycle safety and enhancing children’s bike programs.
Bikes Belong is run by a 10-person professional staff and a volunteer board of directors that includes top bike company executives, retailers, and media leaders.
INTERBIKE MEDIA CONTACTS:
Chip Smith, SOAR Communications, 801.523.3730 (wk) / 801.597.7515(cell), email@example.com or
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