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So by now I’m sure everyone has read the story and seen the photo of Ryan Lipscomb, holding his smashed Giro helmet. Seems he managed to get his head under a truck, and it got run over. Normally, that’s not something you’d walk away from. But Ryan somehow managed to suffer only a concussion and some soreness. Personally, I’m a bit skeptical, as the helmet seems awfully flat for having had a head inside when it was run over. But that doesn’t matter at this point.
Giro makes great helmets, and they couldn’t buy this kind of publicity for a million bucks. I wouldn’t be too surprised to see this show up in one of their ad campaigns. But more importantly, it gets the message out that helmets can save you from more serious injury. Hopefully, this will get a few more cyclists to remember to put a lid on it.