Want to win your own tour of France?

VeloLoco is a bicycle touring company based in France, and they’re trying a pretty interesting marketing concept.

VeloLoco’s Tour de France Special 2007 is being marketed as an auction. They’re doing a trial to see if they can run all their bespoke and shared custom tours by selling places online. So they’re inviting bids with a preset min/max price to fill remaining places. They decided to pick a major event on their calendar to give the idea a proper run – completely loco!

I found this to be a pretty interesting concept, and will be following it to see where the final prices end up. If you were thinking of going to France this year, check out the link above. You just might come out a winner in this year’s tour.

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you da man.

i just wanted a place to post it

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