NEW-FOR-2017 WILEY X® WX IGNITE

New Active Lifestyle Series Sunglass is Made for Fun and Sun A hot new style is joining the popular Active Lifestyle Series sunglass family from Wiley X®, Inc. ‘” the new-for-2017 WX Ignite. These glasses provide the stylish good looks, clear vision and state-of-the-art protection serious outdoor enthusiasts need, whether they‘re paddling down a wild … Read more

WTB Resolute 42

All-Weather Design for the Gravel Market The all-new Resolute 42 is the ultimate all-weather gravel tire for those who believe there is a perfect tread pattern for every ride. Small, square knobs deliver consistent bite into a variety of terrain, while the ample spaces between them prevent packing up when conditions become fun (a.k.a wet). … Read more

Utah gets a little safer for cyclists. Maybe.

Bike Utah and UTA Partner on Bicycle Friendly Driver Training for All New Bus Operators SALT LAKE CITY – June 7, 2017 – Bike Utah today announced the implementation of the Bicycle Friendly Driver Training program in partnership with Utah Transit Authority (UTA). As part of new bus operator training, new drivers will learn about common … Read more

Yonder App Has a New Owner

LUVBYRD FOUNDER AND TECH ENTREPRENEUR MIKE KESHIAN ACQUIRES YONDER June 6, 2017 -Denver — Tech entrepreneur Mike Keshian expands his portfolio with the acquisition of Yonder, a social guide to outdoor adventure built through crowd-sourced experiences and image sharing. When planning an outdoor adventure, the biggest frustration is determining where to begin. Yonder puts the … Read more

New Wiley X® WX Nash

New-For-2017 Model Ideal For All Types of Outdoor Action Eyewear innovator Wiley X®, Inc. has added the new-for-2017 WX Nash to its growing Active Lifestyle Series of sunglasses.  With stylish good looks suitable for any occasion, superior visual performance and the state-of-the-art protection that has been Wiley X‘s calling card for 30 years, these new … Read more

Nitro World Games Update

I’m pretty excited about the 2017 Nitro World Games. This awesome event pits athletes from around the world, yet it’s practically in our backyard. Since it’s local for us, we were fortunate enough to attend the 2016 debut. And we’re looking forward to watching some of the finest extreme athletes go even bigger this year.   … Read more