Primal Wear Celebrates American Diabetes Association’s Tour de Cure 20th Anniversary

Mrs. Outsider has had Type 1 diabetes since she was eight. We’re grateful to see this kind of support for the American Diabetes Association. DENVER – February 2, 2011 – Primal Wear, a leading designer and manufacturer of branded and custom technical cycling apparel, today announced it will expand its support of the American Diabetes … Read more

3M’s No White at Night Challenge

I recently met with a rep from 3M to see what’s new and exciting for outdoor enthusiasts. During this meeting, we discussed their No White at Night campaign, and how that meshes with their 360° Enhanced Visibility program. Watch this video, and then I’ll explain how 3M is working with garment and shoe manufacturers to … Read more

Concerned about stink? Then read this.

First, let me point out that this has to be one of my favorite promotions of all time. To prove the effectiveness of their antimicrobial treatment, Agion Active has been giving their testers a t-shirt treated on one side with their odor eliminator, and let them loose in the wild. The challenge is to give … Read more

Self defense?

While browsing the internet for cycling news, I happen to come across this article, about a motorist who allegedly got out of his car and destroyed a $4,800 bicycle with a baseball bat. It’s the usual deal where the cyclists claim a motorist (safely ensconced inside his car/truck/SUV) harassed and/or threatened them, and the motorist … Read more

Wristies

On my second day at Outdoor Retailer, I happened to walk past a booth with a sign that said “Texting Gloves”. I know that you’re thinking. Seriously? Yes, at face value, that might sound kind of silly. But I had already seen Anti-Monkey Butt, Poo-Pourri, and Cat Crap, so it didn’t sound that silly to … Read more

Eric Ulrich, please explain yourself!

For some reason, I picture Eric Ulrich courting senior citizens in Queens like some sort of Adam Sandler character out of a bad movie. Perhaps his grandmother plays bridge or canasta with the majority of voters, I don’t know. Well, I just don’t know how someone so clueless ended up on the city council. He … Read more